Tradera has long established itself as one of the most reliable and popular marketplaces in Sweden.
The platform offers trading in over 30 different main categories for second hand.
With that breadth, it’s natural for more niche businesses to ask themselves: Is Tradera really a channel for us and our offering?
Not surprisingly, the answer is yes!
In this article, we take a closer look at why three companies in the pawnbroking, jewelry and precious metals sectors have chosen Tradera as part of their digital sales strategy.
We reach a large target group effectively
With over three million members, Tradera is the largest circular marketplace in the Nordics. As Danial, gemologist at Svenska Guldkontrollen, puts it: “Through Tradera, we reach out to a very large audience of potential buyers, because Tradera is so well visited and well known.” Christer Åberg, CEO of Olskrokens Pantlånekassa, agrees. “Tradera is well known as a safe trading place where many people, both traders and private individuals, go”. In other words, the platform’s large user base and strong brand are beneficial factors that contribute to increased visibility for goods in this segment as well. This was quickly proven for Västerås Guld, where Engin Kartal is the business manager: “The fact that we managed to get sales in a very short time surprised us a bit!”.
Simple and safe marketplace
Ease of use and security are two other parameters mentioned when we talk to our gold experts. Danial at Svenska Guldkontrollen continues: “There are many good features that make it easy to use Tradera as part of everyday work. You always get good and quick help from your contact person if questions or problems arise!” Christer Åberg chooses instead to highlight Tradera’s integrated payment solution as a big plus. “It is positive that several payment solutions are offered. Hopefully it means that we get paid better.”
Affordable business model
Another important aspect is Tradera’s affordable business model, especially for companies with slightly higher average prices. Engin at Västerås Guld mentions the fees as an advantage of Tradera as a sales channel: “On the one hand, Tradera has good traffic, but the best thing is that the cost of each item sold is reasonable and has a maximum ceiling.”
New sellers may be interested to know that Tradera charges a maximum commission fee of SEK 200 per ad sold. Tradera’s commission fee is 10%, up to items sold for SEK 2,000. After that, the maximum of SEK 200 has been reached and items sold above SEK 2,000 receive a lower percentage fee. Here are some examples: A pair of earrings with real stones is sold for €1 700. The 10% tax is SEK 170. The maximum ceiling has not yet been reached. For a fine gold bismarck link sold for SEK 13 500, the fee is SEK 200, because 10% of SEK 13 500 is SEK 1 350 and thus exceeds the maximum fee ceiling. In percentage terms, the fee for the bismarck link is thus only 1.5%! This pricing structure makes Tradera an attractive channel for selling high-value products such as gold and precious stones.
Executive summary
There is no doubt that Tradera’s reach contributes to increased sales, even for those players offering a narrower range.
What is considered to contribute most to Tradera’s ease of use varies depending on which user we ask, but it is clear that there are more concrete features that facilitate sales on the platform.
The availability of a dedicated contact person is also a contributing and reassuring factor.
Favorable prices are not a minus either!
Do you also want to try Tradera?
Get inspired and see what Tradera can do for your business!
We in Tradera’s sales team are happy to have an informal meeting to listen to your needs.
No two businesses are the same and we have good opportunities to customize an arrangement that suits you.
Take the chance to increase your visibility and develop your digital strategy with us!
Also, don’t forget to visit our professional gold sellers on Tradera.
