Background information
Spinnin Wheel, located in Kolsva, Västmanland, has made a name for itself as an important player in motorcycle dismantling.
The company is run by Paula and Thomas Grandell, with many years of experience and specialist knowledge in the field.
With a focus on providing a wide range of motorcycle parts for Japanese and European models, they strive to offer both quality and value for motorcycle owners of all kinds.
Their stock includes parts from several decades, with a particular emphasis on 70s, 80s and 90s motorcycles.
Challenges and solutions
Matching motorcycle parts to specific models can be a challenge, especially when it comes to older models.
However, Spinnin Wheel has found a clever way around this problem: identifying and offering parts that can fit multiple different models, even if they don’t have the same part number.
This approach has come with a number of benefits.
Most importantly, it has helped them broaden their customer base and meet their customers’ needs more effectively, but a growing business also comes with larger purchases and more inventory that needs to be turned over at a reasonable rate to avoid tying up capital.
Tradera in the low season
Spinnin Wheel is not only innovative in providing its customers with the best possible product solutions.
They’ve also been good at making the most of the time they have left over during the fall and winter months, when the motorcycle season slows to a crawl.
To prepare for the upcoming busy seasons, Tradera has long been the business’s alternative sales channel, where leftover inventory could be quickly converted into capital.
“We’ve gotten rid of thousands of parts and a number of refurbishment items over the years. I can really say that we are doing well on Tradera, the buyers are there. Sometimes our auctions get hundreds of bids. The parts that end up on Tradera are the special ones, the ones that customers don’t think we have, new unused originals or other hard-to-find pieces.”
Thomas also highlights the simplicity of Tradera as an advantage.
“It’s easy to work with Tradera’s product, especially when it comes to creating the ads themselves. With a little planning, we can get over 10 ads out in an hour, and that hour is usually time well spent.”
At the time of writing, the team behind Spinnin Wheel is waiting for the coming high pressure, both in terms of customers and hopefully also weather.
“Motorcycle parts sell best when the sun is shining, but this fall we’ll definitely be back on Tradera again!”
Executive summary
With the help of Tradera’s platform, popular operator Spinnin Wheel has managed to improve its inventory management, broaden its market and make it easier for motorcycle enthusiasts to find the parts they need.
The money they raise through their auctions can be reinvested in their business and further strengthen their customer satisfaction.
Do you want to strengthen your digital strategy?
For other companies in the motorcycle industry or similar niches, the Spinnin Wheels success story offers a valuable lesson: Digital channels like Tradera can be powerful tools to strengthen business model and sales.
Are you also curious about what Tradera can do for your business?
Feel free to contact us to discuss your opportunities further with an advisor in our sales team: sales@tradera.com.
We will help you take your sales to the next level!
