Founded by Ronny Hoppstadius in 2007, Jämtlands Auktionsbyrå is a shining example of an auction house that has transitioned from a traditional hammer auction to a competitive e-tailer.
What started as a physical store, “Loppis På Gården”, has now turned into a popular online auction business through Tradera.
The company is still run by Ronny, together with his wife Ulrica and their close-knit team.
The business concept focuses on providing comprehensive solutions for estates and removals, including everything from cleaning to legal assistance and shipping solutions.
Challenges and solutions
Dealing with an estate or moving estate comes with a lot of challenges.
Having the right person in the right place is a prerequisite for running this type of business.
So is having well-functioning structures and processes at all levels.
With a team of experienced valuers, Jämtlands Auktionsbyrå has managed to become specialists in a number of different areas – everything from the liquidation of bankrupt estates to the valuation of Jämtland folk art, silver and forestry and agricultural machinery.
Tradera part of the foundation
According to Ronny, Tradera is one of the main pillars of their business.
By integrating Tradera into their business model, Jämtlands Auktionsbyrå has been able to streamline the process of selling.
“Tradera relieves our IT responsibilities on many levels. Since we are not responsible for the operation and development of our own platform, we have more time for other things. Another plus is the payment service, Tradera Payment, which allows us to automatically see when an order is paid for and ready to be packed.”
The traffic generated by Tradera’s three million members is also one of the marketplace’s strengths, says Ronny.
“I’m convinced that more new customers will find us through Tradera. Visibility on a marketplace like this saves us many thousands in marketing costs every year.”
And there is no doubt that Jämtlands Auktionsbyrå has also become a favorite among Tradera users.
With asking prices of SEK 1 and a sell-through rate of almost 100%, they currently have over 30,000 followers on the platform, which means that over 30,000 people see auctions from Jämtlands Auktionsbyrå on their homepages when they are logged in to Tradera.
Executive summary
The inspiring story of Jämtlands Auktionsbyrå is a good example of how traditional businesses can adapt to the digital era and succeed in growing more than before.
By using Tradera as an integral part of its business model, sales have increased, thanks to less internal responsibility for technical solutions and more traffic to the company’s auctions.
Are you a second-hand business owner looking for new ways to develop your business?
Let Jämtlands Auktionsbyrå inspire you to explore new digital opportunities.
Contact an advisor in our sales team, and we will find an arrangement that suits your business: sales@tradera.com.
