GIF Sundsvall is a football club known for its commitment both on and off the pitch.
They have created a unique platform for engagement and funding through Tradera.
With a strategy that includes active participation on the platform and smart marketing, the club has achieved noticeable success.
“To be seen is to be found,” says Joakim Forsberg, Communications Manager at GIF Sundsvall.
“By being active sellers on Tradera and sharing our auctions on social media, we reach a wider audience and create engagement, which leads to successful auctions.”
The money raised from the auctions, which often include unique match shirts, is reinvested directly into the club’s activities.
This contributes not only to the club’s financial stability but also to its continued development.
One of the most successful auctions GIF Sundsvall has had on Tradera was a major jersey auction, which engaged many supporters and yielded unexpectedly high final prices.
Forsberg also shares tips for others who want to try Tradera: “Be engaged and active. Share your auctions on social media and spend a little extra time creating attractive and detailed ad descriptions and images. It creates interest and attracts buyers.”
The user-friendliness of Tradera’s product also makes the platform an obvious choice for the club.
GIF Sundsvall are keeping their future plans for using Tradera somewhat secret, but hint that there are exciting things in store.
Through their presence on Tradera, they’ve not only strengthened their finances, but also strengthened their brand and managed to engage their supporters in new and innovative ways.
With their strategy of being seen to be found, the club has developed their digital strategy through Tradera and is now creating more value for their followers than ever before.
