When the Frölunda Hockey Club decided to launch an association-linked trading site on Tradera, the goal was to simplify and streamline the process of their charity auctions.
They had previously run auctions on their own through their own website, but found that it required a lot of administration and work.
By moving to Tradera’s simple and user-friendly platform, the club was able to significantly reduce the administrative burden.
“Tradera has dramatically simplified our processes,” says Emelie Bladh, Project Manager at Frölunda Hockey Club.
“We can now focus more on creating unique auction offers, giving our supporters and followers opportunities to bid on exclusive items not available anywhere else.”
The proceeds from the auctions are used to support the association and its various initiatives.
A charity auction is held annually for the benefit of the Queen Silvia Children’s Hospital Fundraising Foundation, with all proceeds going to the fundraising effort.
This strategy has thus not only strengthened ties with the club’s supporters, but also contributed to a good cause.
Emelie’s advice to other associations that want to use Tradera successfully is to “understand what your customers want and think uniquely”.
Through their presence on Tradera, Frölunda HC has shown that they can engage their audience in new ways while contributing to charitable causes.
With a continuous drive to explore new opportunities on the platform, Frölunda HC looks forward to continuing their success story on Tradera.
