Reach millions of new customers

Sell on a marketplace with a broad customer base in Sweden and internationally.
Smart sales tools, competitively priced shipping, and convenient payment options.

3 million

Users

6 million

Visits per week

1000+

Sales per hour

New! Tradera Vehicles

Get started with vehicle sales. Free throughout 2026 and 2027. Easily mirror your ads with our partners.

Smart Sales Tools

Market-leading auto-fill for ads. With ProLister or the Tradera app, you can easily manage and track your sales.

Low-cost shipping

In partnership with five of Sweden's largest shipping companies, we offer competitive prices and generous package size limits.

Convenient Payments

An integrated solution that supports all popular payment methods. Account balances with easy-to-use accounting records. No additional transaction fees.

Easy from the start

✓ Step 1

Create an account with BankID completely free of charge

✓ Step 2

Upload your logo and text to your public profile

✓ Step 3

Post your first listings with just a few clicks

It costs nothing to create an account. There are no fixed fees; you only pay when an item is sold.

Smart Admin Tools

With ProLister, you can automatically create listings in bulk, easily manage orders, and get an overview of how your sales are going. The listings are automatically populated using your images, and all you need to do is make a few final tweaks before publishing—it’s that easy!

<span data-metadata="">Customer Stories

Secondhand | Charity

Myrorna

One of the largest nonprofit secondhand chains in Sweden. They started out holding auctions on Tradera in 2017 and now have over 50,000 followers.

Vi är mycket nöjda med Tradera som plattformslösning för vår e-handel.

Auction House | Antiques

Jämtlands Auktionsbyrå

A family-owned auction house in Östersund founded in 2007. It is a shining example of an auction house that has transitioned from traditional live auctions to becoming a competitive e-retailer.

Tradera offers a convenient and attractive solution that reduces our IT workload and administrative burden while delivering excellent sales results.

E-commerce | Collectibles

Spel & Sånt

A well-known, independent game store that has been in business since 1999. They have been named “Store of the Year” a total of six times!

We work with many different sales channels, but none are as cost-effective as Tradera. It’s also a fantastic showcase for our products.

Frequently asked questions and answers

Auction - For sought-after items or when the value is unknown

Shop Now - For everything shoppers might want to order online right away

Store Ads - For Items with Larger Inventory Levels

For Sale - Classic ad format for vehicles with leads

We offer low shipping rates through our carriers PostNord, Instabox, DSV, DHL, and DHL Express. With DSV, you can also arrange for pickup for slightly larger shipments.

For Danish sellers, we offer Bring and PostNord.

We offer all standard payment methods, including credit/debit cards, Swish, Google Pay, Apple Pay, Trustly, and Klarna.

The money will be credited to your Tradera balance, and you can choose when and how you'd like to receive the payment.

Need help getting started?